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Wix vs Wordpress
Which Website Platform is Better for SEO?

Sep 19, 2019

  1. Wordpress
  2. What is Wordpress?
  3. How Does Wordpress Work?
  4. What Type of Business Is Wordpress Right For?
  5. Wordpress Plans and Pricing
  6. Pricing for Traditional Wordpress Websites
  7. Pricing for eCommerce Wordpress Websites
  8. Wix
  9. What is Wix?
  10. How Does Wix Work?
  11. What Type of Business Is Wix Right For?
  12. Wix Plans and Pricing
  13. Basic Wix Website Pricing
  14. Business and eCommerce Wix Website Pricing
  15. Comparison Chart
  16. Conclusion

When it comes to building quick, inexpensive, beautiful websites, few can compete with Wordpress and Wix. In this article, we, the Wix SEO Haters, will compare the two titans from an SEO perspective to give you a sense of which platform is better for your specific needs.

  1. Wordpress:

    What is Wordpress?

    Wordpress is a web design platform and content management system (CMS) that allows users to create beautiful websites. They currently power 34% of the entire internet!

    How Does Wordpress Work?

    Wordpress is easy to install and maintain, especially if you go through your hosting company. In order to function, it must be installed on a server (Ex: GoDaddy) or a computer running the downloadable software from to serve as a network host.

    From a design perspective, it can be as easy as choosing a theme and sticking to it. There are thousands to choose from or purchase to enhance the look and feel of your website.

    Once up and running, there is also a massive third-party library of plugins to add functionality to the core setup. For example, when optimizing your website, you may add a plugin called Yoast SEO. This is one plugin that can help you become more aware of your search engine optimization performance.

    What Type of Business is Wordpress Right For?

    While Wordpress can technically be a solution for any business level, the primary audience is freelance users and small to medium-sized businesses. One of the reasons it's prevalent in small businesses is the CMS capabilities that make it easy to manage without knowing any code. There is also a huge support community to help with those who do know code or are interested in troubleshooting potential issues.

    Enterprise-level businesses tend to stay away from Wordpress as they commonly seek a more custom solution with better website security. While the cost is fairly insignificant ($25/month) for businesses, the functionality is still lacking as far as advanced features go.

    Wordpress Plans and Pricing

    Outside of the domain and hosting costs, you can build a basic Wordpress site for free! If that is too limiting, there are prices for personal, premium, business, and eCommerce solutions as well.

    For Traditional Websites:

    The pricing for Wordpress is very straightforward. They offer 4 paid plans and one basic, free plan to get you started. Traditional websites are charged the following monthly fees, billed annually.


    For eCommerce Websites:

    If you're running a business that sells products online, there's no doubt that Wordpress could be a great solution for you. Wordpress' eCommerce package includes everything you'd get in a business subscription along with advanced features (see below) for just $45/month, billed annually.

    Compare each plan to see what is included and make the best decision for your specific website.

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  2. Wix

    What is Wix?

    Wix is a cloud-based website platform that makes it easy to build a site without knowing any code. It is arguably one of the best inexpensive options for beginners although showing up on Google may not be easy!

    How Does it Work

    Wix offers a few different options when it comes to creating websites. The majority of people will create a website using their drag and drop editor. However, they have developed Wix ADI, which instantly builds your website using artificial intelligence. Lastly, you can hire a Wix web designer directly that can build your website for you.

    Who Uses Wix?

    Between a combination of the price tag and the ease of use, Wix is commonly best for freelancers and small businesses that need a simple, quick website.

    Plans and Pricing

    Wix websites can start for free! However, with a premium plan, you can connect your own domain, remove Wix ads from your website, and more.

    Basic Website

    (First Priority Support)
    (Complete Online Branding)
    (Entrepreneurs & Freelancers)
    (For Personal Use)

    Business & eCommerce Website

    (End-to-End Solution)
    Business VIP
    (Get the Full Slate)
    Business Unlimited
    (Grow Your Business)
    Business Basic
    (Accept Online Payments)

    Learn more about Wix's pricing and features.

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  3. Comparison Chart:

    Average Monthly Subscriptions
    Setup Fees
    Do-It-Yourself (DIY) Service
    Free Domain Name*
    100% Customized Design
    Free SSL Certificate
    Ongoing Monthly Maintenance
    Add-Ons/App Integration
    Google Analytics Installation*
    High Performance Hosting
    E-commerce Available
    HTML/CSS Experience Required
    Included Features18*7
    Number of Themes/DesignsOver 30,000Over 500
    Amount of PluginsOver 50,000Over 250
    Average Customer Rating

    * Wordpress Business Plan

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When deciding between Wix and Wordpress for your website and SEO, we recommend Wordpress hands down. Since the price points are similar, either one will get you started with a beautiful looking website, but the true benefits are under the hood.

Wordpress offers much more when it comes to customization as well as plugins that can help with search engine optimization. Also, if you have questions you need answered while creating your website, few can compete with the Wordpress support community. So, if you want more than just a stunning website (in other words, one that ranks well!), go with Wordpress. If you're currently using a Wix website, we recommend you make the switch to Wordpress ASAP.

Have any more questions regarding these platforms? Contact our team of experts today!

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