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Wix vs Shopify

Dec 6, 2019

In what will most likely be the final blog from the Wix SEO Haters, we will compare Wix to possibly the most popular eCommerce website builder, Shopify.

What is Shopify?

Shopify is an eCommerce platform based in Canada that allows anyone to set up an online store and sell their products.

How Does Shopify Work?

On Shopify, businesses owners can sell a myriad of things which include:

  • Physical products (jewelry, t-shirt, shoes, etc.)
  • Digital products (eBooks, e-courses, audio downloads, etc.)
  • Services and consultations
  • Memberships and subscriptions
  • Tickets
  • Classes and lessons
  • Rentals

In terms of getting started on Shopify, you can:

  • Build your brand (creating business name and logo)
  • Select a domain
  • Design your online store (choosing a theme, creating an inventory, start selling)

What Type of Business is Shopify Right For?

Shopify works for a slew of businesses! Whether you solely sell digitally, or you have a physical store but want to expand to the online realm, Shopify may be right for you!

The Pros of Shopify are:
  • Quick and Easy Setup
  • Comes with all the basic and advanced tools an eCommerce business needs to get started
  • They assist with both online and physical store sales
  • Huge support community
  • Excellent customer support
  • Affordable pricing (see below)
  • Built with support and best practices for SEO, social sharing, conversion tracking, and secure, PCI compliant payment processing
  • Great selection of third party add on apps
  • Wide range of payment options, including e-wallets such as PayPal and Stripe.

Shopify Plans and Pricing

Shopify allows you to try it free for 14 days! However, after that, these are their pricing options.

Plan FeatureBasic Shopify

All the basics for starting a new business


Everything you need for a growing business

Advanced Shopify

Advanced features for scaling your business

Monthly Price$29/mo$79/mo$299/mo

For more information of what these different packages include, visit Shopify's pricing layout.

They also offer enterprise solutions with ShopifyPlus and a cheaper solution for smaller companies looking to sell on Facebook or they want to use Shopify's services on their existing website (including WordPress, Squarespace, and yes, even Wix) with Shopify Lite.

What is Wix?

Wix is an Israel based, cloud-based web development platform. It allows users to create HTML5 websites and mobile sites through the use of online drag and drop tools.

How Does Wix Work?

Wix offers a couple of different options for creating websites. Most users will create a website using their drag and drop editor. However, they have developed Wix ADI, which instantly builds your website using AI technology. Lastly, you can hire a Wix web designer directly that can build your website for you.

What Type of Business is Wix Right For?

Typically, it's best for freelancers and small businesses. While they've expanded their eCommerce functionality, it's still not great for companies that rely heavily on online sales. If you're a restaurant looking to sell a couple t-shirts, go right ahead. Other than that, it's probably not your best option

The Pros of Wix are:
  • Extremely easy to use
  • Affordable pricing
  • Larger (than Shopify) selection of themes

Wix Plans and Pricing For Business & eCommerce Websites


(End-to-End Solution)

Business VIP

(Get the Full Slate)

Business Unlimited

(Grow Your Business)

Business Basic

(Accept Online Payments)


Learn more about Wix's pricing and features.


When it comes to an eCommerce website, assuming you aren't just selling a handful of products, it's not even close. Shopify is a far superior option in both functionality and performance. I even prefer it over WordPress and WooCommerce for eCommerce!

Have any more questions regarding these platforms? Contact our team of experts today!

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