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Wix vs Building Your Website from Scratch

Oct 22, 2019

There are many people who prefer the Wix website builder over building their website from scratch, but there are many-many other people who prefer it the other way.

Team Wix SEO Haters has its own opinion – that's for sure. Today, we will provide some perspective and insight so you may choose which platform may be best for you.

What's the Difference Between Wix and Building from Scratch?

The origins of website design involved the assembly of code – html to be exact – and creating structure that defined interactive documents. It's a much more evolved process today than it was in the 80s and 90s, but hand-coding websites also provides you with so much more functionality and interactivity.

Websites built from scratch require the knowledge of html, plus other languages like CSS, JavaScript, and PHP as well. You also will need the use of a website designer who can build attractive and UX-friendly design elements.

Wix, on the other hand, is what's called a WYSIWYG (What You See Is What You Get) editor. Pronounced "wizzy-wig", it features a simple pallet of text, shape, and color tools that you easily add and drag around on the page – much like you would do with Microsoft Word or PowerPoint.

WYSIWYG editors are typically a cloud or SaaS (Software as a Service) program. They're known for their entry-level simplicity, but also for their limitations on functionality and design.

Which Method Builds a Better Website?

Put simply, building a website from scratch is the surest way to control your online presence, today and in the future. Because you are custom coding your pages, you are safeguarding the fact that your website will behave exactly how you want.

You have limitless functionality – within the scope of cost (we'll talk about that later) because all elements and plug-ins are created by scratch to meet your specific needs. This is an important consideration because your online presence will likely require growth and expansion, especially if you're doing ecommerce.

Wix website builders offer you a more controlled experience. You have a set number of templates for page design and functionality from which to choose, and you have very limited means to divert from these pre-defined, pre-built pages.

While you have limitations for look and functionality, the upside is that you don't need to focus time on creating brand-specific design elements or features. You can essentially fill in your text and hit go. Speed in getting published is definitely an advantage for Wix – you can get your website built and live in mere minutes.

Is Wix or Building a Website from Scratch More Expensive?

This is definitely a case of you get what you pay for. Wix has multiple monthly payment plans that range from $13/month up to $500/month. Keep in mind that this may include your hosting, domain, and additional support. Also keep in mind that you do not own any of your website and may not download it and move it to another service.

Here's where you can read about what's included with Wix's pricing plans.

Hand coded websites can range from several thousand dollars per year up to millions of dollars a year, depending on who you are. In most cases, you will need to also arrange hosting, security, and domain support. The good news is that you own your website and can move it, download it, and duplicated it onto any service you wish.

For details on what a custom hand coded website will cost you please contact us at Liquid.

Which is better from an SEO standpoint, Wix or a Website from Scratch?

We've previously covered the value and lack thereof of Wix's SEO capabilities as compared to WordPress and Squarespace. You have a few limited input fields for entering the basic metadata, plus you have a tremendous library of informational articles that will teach you the ins and outs of SEO.

Hand coded websites provide an open canvas for SEO functionality. You can optimize all aspects including page titles, headings meta descriptions, structured data, and other important considerations like color contrast for accessibility. Most website developers and designers will have a strong background of SEO so there's no need for you to focus on learning.

Which is better for you really depends on your specific needs for SEO. If you want your website to rank highly and get found by customers, your best bet is staying away from Wix. If you're just starting out and maybe want an online presence for your portfolio or resume than Wix may be a good consideration.


If you're trying to make a choice between Wix and a website built from scratch in terms of functionality, design, and SEO your best bet is to consider your future needs. If you see your business growing – and hopefully you do – your safest investment is into a hand coded website.

If you're looking for something fast and easy and don't mind the cookie-cutter like design experience, you should go the Wix route, though WordPress or Squarespace built websites may offer you a better option in that case.

Have any more questions regarding these platforms? Contact our team of experts today!

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